Forget the Label, Use a Laser

Sweden is exploring alternative methods of labeling produce in order to reduce waste at grocery stores. The latest innovation is laser-branding which would be an alternative to plastic stickers and wrap. The branding would include the logo, product name, and also any QR codes and bar-codes.

The laser brand uses a powerful light to take pigment out of the skin of the produce. Essentially, it’s like a kind of tattoo. No fruits, vegetables, or humans are harmed via this topical method though. The European Union has recently passed regulations giving it a go.

The method seems to be gaining popularity and will probably be in use in other countries soon if it can be done fairly inexpensively. The company that developed the technology is a Spain-based company called Laser Food.

For designers, this technology provides a way to explore branding and labeling in new and creative ways.