Free Font Friday: Pacifico

Surf culture is deeply woven into the fabric of Americana. So much so that a certain type of font can make you feel nostalgic for a time you didn’t live, and a sport you’ve never tried. Pacifico is one of those fonts.

Unlike its more formal, decorative brothers in the script font family, Pacifico has a markedly casual, laidback feel, much like the surf culture it was inspired by. Its subtle retro flavoring hints at a bygone era without being so heavy-handed as to make it unadaptable for other contexts. Like other script fonts, Pacifico is best used in small doses. It would be equally at home in a logo, advertisement, or a book cover – particularly one meant to capture the feel of an era. Because of its strong character, it would be best paired with a font that doesn’t mind taking a back seat. A nondescript sans serif would do the job nicely.

Pacifico is only available in one version, but has both Latin and Cyrillic alphabets. You can find it here.