Advertising Graphic Design Certificate
Undergraduate Certificate in Advertising Design
Application Deadline: December 9
Program Overview
The Sessions College Undergraduate Certificate in Advertising Design provides a foundation in print and digital advertising. Students develop an understanding of design fundamentals—color theory, composition, type, and layout—and how to apply them using today’s design software tools Photoshop, Illustrator, and InDesign. Students learn the fundamentals of creating advertising and marketing messages that connect with consumers, including concept development, campaigns, and copywriting.
At Sessions College, the entire program is asynchronous, project-based, and instructor-led, which means you can earn a degree or certificate entirely online, working at your own pace and at any time convenient for you.
Application Deadline. Enroll by December 9 to enter January 6, 2025 classes.
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Program Length: 8 months
Credits: 24 credits
Tuition: $300 per credit
Next Class:
January 6, 2025
App Deadline:
December 9
“The dynamic field of advertising offers a never ending stream of fresh ideas, new clients, and groundbreaking products and services to promote. In this arena, employers covet creative problem solvers with solid design skills and a strong understanding of marketing concepts.”
Kristen Becker
Department Head of Advertising, Creative Concept Instructor
Program Curriculum
The Undergraduate Certificate in Advertising Design is a 24-credit online program completed in two semesters. Part-time schedules are available.
First Semester
DES 121 Photoshop I - 3 Credits
Adobe Photoshop is the premiere image manipulation tool for print design, Web design, and photography. You can learn to tame this creative powerhouse of a program in this online Photoshop course. Working with a design pro, you’ll learn the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects. Photoshop I course syllabus
DES 106: Design Foundations - 3 Credits
Color is a fundamental medium for any artist or designer. Typography is what sets designers apart from other artists. Composition, literally the assembly or construction of elements, is the artful arrangement that guides the viewer's eye through an image. In this course, you will analyze everything from Grand Masters to Madison Avenue ads to tubes of toothpaste, and discover how color, type, and composition are combined to create effective and powerful visual communications. Class projects challenge you to build and apply your design skills in application to real-life creative scenarios. Design Foundations course syllabus
DES 141: Illustrator I - 3 Credits
Adobe Illustrator is a powerful and versatile tool for creating illustrations, logos, and graphics for print and the web. You can learn to produce detailed and scalable art in this online Illustrator course. Working with an expert instructor, you'll build a strong foundation, exploring shape tools, drawing tools, layers, the Pen tool (a lesson unto itself) as well as transformations/distortions, type tools, and modifying paths and shapes. Hands-on illustration projects include creating a robot, a series of album covers, a marketing postcard, an advertisement vehicle wrap, and a company logo. Illustrator I course syllabus
ADV 207: Creative Concept Development - 3 Credits
Where do creative concepts come from? In advertising, illustration, and design, you need to be able generate many ideas for your clients and projects. You can have all the skills in the world, but unless you can develop creative concepts, your products and content will get lost in the sea of what's out there. This online creativity course provides you a training in identifying the needs of each project, brainstorming solutions, challenging your assumptions, and testing/evaluating your ideas until you have a winner. Creative Concept Development course syllabus
Second Semester
DES 201: InDesign I - 3 Credits
Layout designers today need the skills to move seamlessly between print and digital projects. Luckily, Adobe InDesign can handle it all. In this online InDesign course, you’ll explore a host of essential InDesign techniques and focus on developing efficient workflows. The course will impart a working knowledge of InDesign's main capabilities, everything from basic features to using parent pages, importing and manipulating objects, controlling text flow and style, and organizing content with tables, layers, links, and conveyor tools. Projects give you training in a range of real world print/digital publishing projects, from brochures to catalogs, magazines to ePubs, and even an interactive folio for the iPad. InDesign I course syllabus
ADV 205: Marketing Design - 3 Credits
Marketing designers have a daunting task: communicate with visuals and text in a way that entices consumers. Large corporations, small businesses, and non-profits alike require effective marketing design to promote their products and services. In this online marketing course, you'll make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Each course lecture features real-life case studies as well as industry best practices for concept development, branding extensions, image-building, presentation, and even non-traditional marketing. Marketing Design course syllabus
ADV 206: Copywriting - 3 Credits
Every ad designer must grasp the basics of persuasive copywriting. In this online copywriting course, students will study how text and images interact in effective ad campaigns, learning how to write and edit ad copy for print and digital advertising media and turn written ideas into visual expression. Working with a professional writer and editor, you'll hone your copywriting skills on realistic projects. Copywriting course syllabus
ADV 201: Advertising Design I - 3 Credits
Ready to put on your Madison Advenue shoes? In this online advertising course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Advertising Design I course syllabus
Program Outcomes
By completing the program, Undergraduate Certificate in Advertising Design students develop the following competencies:
Marketing
Conceptualize, create and present work that delivers strategic solutions to address business and customer needs.
Technology
Create images and design layouts by effectively and efficiently using design software including Adobe Photoshop, Illustrator, and InDesign, and other industry technologies.
Art/Design Principles
Produce visually compelling work by employing art and design principles including the use of color, typography, and composition.
Design Process
Develop strategic advertising and marketing concepts and campaigns for a variety of audiences and social contexts.
Projects
Produce and present a range of professional marketing communication projects for print, digital/social media, and outdoor ads.
About Sessions College
Sessions College has been inspiring creative professionals for 25 years. Accredited since 2001, we have a unique and proven approach to online education.
Accredited by Distance Education Accrediting Commission since 2001
Recognized as top design school by GDUSA
Winner of four USDLA awards for distance education
Student Work
Student Work
Program Benefits
Advance Your Creative Career
Advance your creative career in a focused 2-semester program.
By Creatives, For Creatives
Collaborate with a community of creative learners and industry professionals.
Enhance Your Portfolio
Enhance your portfolio with creative projects that put you through your paces.
Structure and Flexibility
Weekly deadlines keep you on track, but with no set login times you can build your studies around your schedule.
Education You Can Afford
Affordable programs with low per credit tuition, and financial aid available for those who qualify.
Open Enrollment Program
Open enrollment with a convenient application process.
Career Outlook for Marketing and Advertising Designers
Advertising, promotions, and marketing managers develop and implement programs, promotions, and events that create and inspire interest in products or services. Marketing and advertising professionals need to possess analytical skills, communication skills, creativity, decision-making, interpersonal, and technical and organizational skills.
Exciting Job Opportunities
Graduates could be employed as an Advertising, Promotions, and Marketing Manager, Marketing Assistant, Fundraiser, Social Media Manager, Event Manager, Copywriter, Media Planner, Marketing Executive, Media Buyer, Public Relations Specialist, Sales Representative, Marketing Research Analyst, e-Commerce Manager, Marketing Manager, Market Researcher, SEO Manager, Account Executive, Advertising Art Director, Sales Manager, Management Analyst, Brand Manager, Event Planner, Campaign Manager, or Account Executive.
Median Annual Wage and Income Potential
According to the Federal Bureau of Labor Statistics the median annual wage for advertising and promotions managers was $131,870, and for marketing managers was $157,620 (as of May 2023).
Job Projections and Employment Trends
Employment opportunities for advertising, promotions, and marketing managers are projected to grow 6 percent from 2022 to 2032.
There are about 34,000 openings projected for advertising, promotions, and marketing managers each year, on average, over the decade.
Based on Federal Bureau of Labor Statistics and Indeed Job Outlook data.
Truly Affordable Education
Our tuition is:
50% lower than the average annual cost of tuition at 4-year colleges in the United States.
Significantly more affordable than other online design / digital media colleges.
So affordable that 100% of tuition costs may be covered for eligible students.* Find out today if you qualify.
* Federal student aid and military education benefits available for eligible students.
Frequently Asked Questions
Our online application process makes getting started easy, fast, and convenient.
How Do I Enroll?
Open Admissions.
The Undergraduate Certificate program is open admissions: any student who have earned a high school diploma, GED, or state-approved home school equivalent may enter the program. Any students under 18 years of age will need to provide the signed permission of a parent or guardian.
Classes start in January, April, and August, with midterm options in February, June, and September. Our online application is simple and convenient, and there is no application fee.
How Long is the Program?
Two Semesters, 8 months.
The Undergraduate Certificate program is a 2-semester, 24 credit program. Students can graduate in eight months or less and part-time schedules are available.
Is the Tuition Affordable?
Truly Affordable Tuition.
We are committed to making the highest-quality design and digital media education available at the lowest cost. Our truly affordable tuition is:
| Undergraduate Certificate Program Tuition |
|---|
| $300 per credit |
| $3,600 per semester |
| $7,200 total program tuition |
Per-credit tuition is the same full-time and part-time students. Federal financial aid available for eligible students.
A $200 registration fee is required to process your enrollment in the program. Registration fees are nonrefundable after 5 days from the scheduled beginning of program orientation. See Undergraduate Certificate Admissions.
Is Financial Aid Available?
Federal Student Aid. Federal student aid is available to students who qualify. If you are eligible, you may be able to fund your program using Pell Grants and Federal student loans. Check out our Financial Aid Information pages and ask to set up an interview with our Financial Aid Director.
Military Student Aid. Military servicemembers and their families who are eligible for GI Bill Education Benefits or active service member Tuition Assistance (TA) may also be able to utilize these programs to pay for their education.
What are the Deadlines to Enroll?
Here are relevant deadlines to be admitted for next term.
- Next Class:
January 6, 2025
Priority Deadline:
November 4
- Final Deadline:
December 9
- End Registration:
December 22
Will the Program Fit My Schedule?
Weekly deadlines help you stay on track. And with no set login times, you can build your studies around your schedule, wherever you are located. Many of our students complete their programs while working part-time or full-time.
What Software or Supplies Do I Need?
To take this program, you’ll need the following:
- Mac or Windows computer with an Internet connection.
- Adobe Photoshop, Illustrator and InDesign CC software.
- Your computer must meet software manufacturer requirements.
- Webcam, headphones or speaker, VPN connection, and microphone connected to the computer for live proctored exams.
There are no textbook or course material costs to participate in this online program. Student discount on Adobe Creative Cloud software is available to enrolled students.
Get Started Today
Take the first step on a rewarding creative journey towards earning an Undergraduate Certificate in Advertising Design.
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