DES 301: Typography III
Take your typography designs to a new level
Typography can be endless. In this course, you will take a “deep dive” into the world of type to research and explore how typographic letterforms have been and can be presented in creative and innovative ways. You will demonstrate the ability to iterate multiple design solutions, employ advanced aesthetic judgement, and show the ability to communicate with diverse audiences and cultures. You will synthesize multiple design principles as you produce a variety of compelling designs prominently featuring typographic elements.
Visit the Student Gallery.
About This Course
Project-Based Learning
In this class, students will engage in a multi-faceted project that will enhance their understanding of typography. Students will develop the content for a message, brand, or campaign and use typography to communicate that message. They will create type designs that can be applied to traditional print formats, objects, indoor and outdoor surfaces, and physical or interactive spaces. The outcome will create a reader experience that is visually encompassing and connecting the viewer to the message in a physical or immersive way.
What Skills Will I Develop?
Students in this course can expect to learn to:
- Demonstrate an in-depth understanding of typography through an exploration
of typographic letterforms and innovative approaches to using type. - Conceive and present multiple design solutions from sketch to final product.
- Employ advanced aesthetic judgment and demonstrate the ability to communicate with diverse audiences and cultures.
- Synthesize and apply multiple design principles when producing a variety of compelling designs prominently featuring typographic elements.
What Software and Supplies Do I Need?
- Computer with Internet connection.
- Adobe Photoshop, Illustrator, and InDesign CC.
Course Instructor(s)
The course is taught by the following instructor(s):
Dr. Tamara Pavlock
Dr. Tamara Pavlock is dedicated to inspiring learning, art and creative thinking, and student success. Tamara has over 20 years of experience as an Art, Graphic Design and Education Instructor, Higher Education Department Director and Associate Dean, Creative Director, Print and Production Specialist.
Course Outline
Emotion Through Typographic Design
To tap the power of type, we'll begin the course with discussion of the emotional and psychological aspects of typography. We will explore our psychological responses to typography and examine how typographical choices can convey emotions. We will apply ideas from psychology to the work of contemporary designers and consider how type makes us react and respond.
Typography, Form, Expressive Meaning
We delve into the history of typography, examining how hieroglyphics and glyphs evolved into letters, and discuss the importance of understanding both the structure and the personality of typefaces. As designers, we need to develop the ability to understand and exploit the personalities of letterforms and typefaces. We will examine case studies in which typography played a vital role.
Space, Structure, and Harmony in Typography
We explore the role of composition, visual hierarchy and harmony in typography design and how it can be used to tell stories in print design, motion graphics, and interactive media. When it comes to type composition, designers can still learn many lessons from the rules-based approach pioneered by Bauhaus designers. A strong grasp of the fundamentals should anchor explorations into motion graphics and or interactive type.
Reaction and Response Storytelling
We will define some conceptual and creative goals for your course project. This topic will help you understand what makes an audience think (respond) and feel (react), connecting a typeface and the message it sends.
Frequently Asked Questions (FAQ)
How Do The Courses Work?
Our courses are project-based and instructor-led. In each course you’ll complete a series of lectures, projects, discussions, and critiques designed to stretch your creative skills. Weekly assignment deadlines keep you on track, so you can build your studies around your schedule. Two live Zoom meetings in this course provide the opportunity to work 1to1 with your instructor.
Who Are The Instructors?
Our courses are developed and taught by our industry-leading faculty of creative professionals. This means that you’ll learn in-demand skills, get feedback on your work, and build a portfolio of creative work. View our Student Gallery for featured student projects.
When Can I Start?
Classes start January, April, and August, and this course is completed in a 15-week term. This course is part of a Bachelor's Degree program at Sessions College. You can enroll in this course on an individual basis or as part of a program.
How Do I Register?
To register for a program, complete our program application. To register for this course on an individual basis, please contact our admissions team at admissions@sessions.edu. An Admissions Advisor will contact you to setup your enrollment.
| Course Tuition and Fees | |
|---|---|
| Tuition | $300/credit |
| Registration Fee* | $200 |
| Total Course Price | $1100 |
Registration fees are nonrefundable after 5 days from enrollment.
Is Sessions College Accredited?
Yes. Since 2001, Sessions College has been accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).